Facts & Figures

Some facts, figures and statistics that support our Waterproofs & Wellies campaign.

If the past few years have shown us anything, it’s the importance of time spent outside. Think back to those days of lockdown back in 2020 – how precious that time was when you could get out. Not only for your physical health, but for your mental health too. The World Health Organisation has warned of another looming global pandemic – this time a mental health crisis.

With regards to young people:

  • Fact: Children get outside for regular exercise less than prison inmates
  • 1 in 10 school children have a diagnosable mental health condition
  • 75% of all mental health problems are established by the time someone is 18
  • 75% of young people who are experiencing mental health problems aren’t receiving any treatment

Why get kids outside?

  • Educational benefits include an increase in concentration, hand-eye coordination and fine motor skills as well as self-awareness and improved sleep, which in turn leads to better behaviour.
  • Isolation is a big problem with young people and the outdoors allows for them to work together and develop emotionally, increasing social interaction and empathy.
  • The Children’s Society says that spending time outdoors and in nature enhances a young person’s short and long-term well-being. It is also known to improve mental development and personal fulfilment.
  • Mind says that there are huge health benefits in all age ranges including a reduction in anger, stress, anxiety and an increase in physical fitness as well as a sense of balance and personal awareness.

Child Poverty

  • In the United Kingdom in 2018-19 there were 4.2million children living below the poverty line.
  • That’s the equivalent of 9 children in every class of 30 children.
  • Children from black and minority ethnic groups are more likely to be in poverty – 46% are living in poverty compared to 26% of children in white British families.
  • 72% of children who are growing up in poverty live in a household where at least one person works.

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